Category: Point of View

Hard labor in the future? We thought it was the other way around. I vividly remember the vision of the future they sold us in the 90s. Sitting in front of our CRT monitors, we dreamed of a 21st century where machines would handle all the tedious work. The promise was clear: technology would do…

Animation is, in essence a superpower. The Dark Side of Animation It has the unique ability to take complex ideas and make them simple, to tell stories that connect directly with our emotions, and to capture our attention in a way few other mediums can. All animation seeks to persuade. To persuade you to feel…

Can an advertisement become more famous than the product it promotes? The answer is an emphatic yes. In the competitive world of marketing, there are rare cases where a campaign not only sells a product but transcends it, becoming a cultural icon in its own right. Today, we’re going to travel back in time to…

How Animation Can Boost You to Success: A-ha and Twitter Tell You in Their Story In the competitive worlds of business and art, it often takes more than just a great product to achieve success. You need a way to connect, to communicate an idea so that it resonates and becomes unforgettable. While at first…

Lottie animations represent an evolution in how we integrate moving graphics into websites and applications. Unlike heavy GIFs or video files, Lottie uses JSON data to render vector animations in real-time, delivering flawless quality with an incredibly small file size. The Story Behind Lottie: An Airbnb Innovation Lottie technology was born from a practical need.…