Category: Point of View


  • I’ve Seen This Movie Before

    From the 3D Panic to the AI Fever The 2000 Panic: When 3D Was Going to Kill Us (And How AI is Repeating History The Echo of the “End of Art” If you work in the creative field, you probably feel a sense of déjà vu. Every few years, a new technology emerges, and panic…

  • Walt Disney: Beyond the Brand’s Current Controversy

    Today, the name “Disney” is synonymous with debate Every release, every announcement, and every live-action remake seems to divide audiences. Conversations center on corporate decisions, political agendas, modifications to classic characters, and a perceived decline in quality within its flagship franchises. From Marvel to animated classics like “The Little Mermaid” or “Snow White,” the company…

  • Hanna-Barbera: How Creativity and a “Shark Mentality” Built an Empire

    From Tom and Jerry to The Flintstones: The Invention of Limited Animation That Dominated TV If you grew up watching television in the last six decades, your childhood was almost certainly shaped by two men: William Hanna and Joseph Barbera. From The Flintstones to Scooby-Doo, and Top Cat to The Jetsons, their studio wasn’t just…

  • The Formula Wars

    The Formula Wars

    Why He-Man and Thundercats Are So Similar And How the Battle Ended If you grew up in the 1980s, you’ve almost certainly asked this question: Why do He-Man and the Masters of the Universe and Thundercats feel so… similar? Were they from the same creator? A ripoff? The answer is simpler and more fascinating: they…

  • The Future of Animation

    Why AI Isn’t the Apocalypse Why Coca-Cola’s Ad Made Us Nervous Coca-Cola’s new Christmas campaign landed like a bombshell in the industry. Made (almost) entirely with generative AI, it has unleashed a wave of anxiety. On social media and in virtual cafés, the question is the same: is this the beginning of the end for…

  • The Future We Were Promised (and the One Nobody Really Knows)

    Hard labor in the future? We thought it was the other way around. I vividly remember the vision of the future they sold us in the 90s. Sitting in front of our CRT monitors, we dreamed of a 21st century where machines would handle all the tedious work. The promise was clear: technology would do…

  • The Dark Side of Animation

    Animation is, in essence a superpower. The Dark Side of Animation It has the unique ability to take complex ideas and make them simple, to tell stories that connect directly with our emotions, and to capture our attention in a way few other mediums can. All animation seeks to persuade. To persuade you to feel…

  • He-Man and Fido Dido: When Animated Marketing Becomes a Legend

    Can an advertisement become more famous than the product it promotes? The answer is an emphatic yes. In the competitive world of marketing, there are rare cases where a campaign not only sells a product but transcends it, becoming a cultural icon in its own right. Today, we’re going to travel back in time to…

  • The Secret Weapon of A-ha and Twitter: How Strategic Animation Drives Success

    How Animation Can Boost You to Success: A-ha and Twitter Tell You in Their Story In the competitive worlds of business and art, it often takes more than just a great product to achieve success. You need a way to connect, to communicate an idea so that it resonates and becomes unforgettable. While at first…

  • Everything You Need to Know About Lottie Animations

    Lottie animations represent an evolution in how we integrate moving graphics into websites and applications. Unlike heavy GIFs or video files, Lottie uses JSON data to render vector animations in real-time, delivering flawless quality with an incredibly small file size. The Story Behind Lottie: An Airbnb Innovation Lottie technology was born from a practical need.…